Fast food saves time, and gives consumers a break from cooking and cleaning up. But there’s no natural law that dictates pizzas and burgers must dominate this USD 300+ billion market. With healthy fast food chains already on the rise (it’s that health trend again!), here’s the other opportunity to watch. With the average consumer being more adventurous, more travelled and more exposed to a global palette of flavours than ever, Japanese, Chinese, Latin American, and… Indian fast food chains are making waves.
For example, check out Tiffinbites, an Indian fast food chain in Britain, and Canadian Veda. Veda cooks with minimal amounts of oil, has a simple menu and uses high quality, healthy ingredients, with plenty of vegetarian options. Like Tiffinbites, Veda serves takeout food in stackable containers known as tiffins. For about USD 5, customers can order their choice of rice, two vegetable or meat curries and a naan. The chain plans to expand to other locations in Canada and the United States.
By offering inexpensive yet healthy Indian food in easy-to-carry containers, Veda and Tiffinbites have hit upon a combination that could become the next big flavour in fast food.